Privacy policy
The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.
1. Privacy at a glance
General information
The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.
Data collection on this website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the section “Notice regarding the responsible party” in this privacy policy.
How do we collect your data?
Your data is collected partly by you providing it to us. This may be, for example, data you enter into a contact form.
Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Part of the data is collected in order to ensure error-free provision of the website. Other data may be used to analyse your user behaviour.
What rights do you have regarding your data?
You have the right at any time to receive information free of charge about the origin, recipients and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have a right to lodge a complaint with the competent supervisory authority.
You can contact us at any time regarding this as well as other questions on the subject of data protection.
Analysis tools and tools from third-party providers
When you visit this website, your surfing behaviour may be statistically evaluated. This is done primarily with so-called analysis programs.
Detailed information about these analysis programs can be found in the following privacy policy.
2. Hosting
We host the content of our website with the following provider:
Vercel
The provider is Vercel Inc., 340 S Lemon Ave #4133, Walnut, CA 91789, USA (hereinafter Vercel).
For details, please refer to Vercel's privacy policy: https://vercel.com/legal/privacy-policy.
The use of Vercel is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the most reliable presentation of our website possible. If corresponding consent was requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Order processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law, which ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
3. General information and mandatory disclosures
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data by which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this is done.
We point out that data transmission over the internet (e.g. when communicating by email) can have security gaps. Complete protection of data against access by third parties is not possible.
Notice regarding the responsible party
The party responsible for data processing on this website is:
Jurij Graf Fliesen Heck S.à r.l 1, Hasselt L-9944 Beiler
Phone: +352 26721763 Email: info@fliesen-design.eu
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).
Storage period
Unless a more specific storage period has been stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, deletion takes place after these reasons cease to apply.
General information on the legal bases for data processing on this website
If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special categories of data pursuant to Art. 9 para. 1 GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g. via device fingerprinting), data processing is additionally carried out on the basis of § 25 para. 1 TTDSG. Consent can be revoked at any time. If your data is required for the fulfilment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if it is required for the fulfilment of a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Information on the respective legal bases relevant in each individual case is provided in the following paragraphs of this privacy policy.
Notice on data transfer to the USA and other third countries
Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. When these tools are active, your personal data may be transferred to these third countries and processed there. We point out that in these countries no level of data protection comparable to that of the EU can be guaranteed. For example, US companies are obliged to hand over personal data to security authorities without you as the data subject being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data located on US servers for surveillance purposes. We have no influence on these processing activities.
Revocation of your consent to data processing
Many data processing operations are only possible with your explicit consent. You can revoke consent already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)
IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSES OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their place of work or the place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.
Information, deletion and correction
Within the framework of the applicable statutory provisions, you have the right at any time to free information about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correction or deletion of this data. You can contact us at any time regarding this as well as other questions on the subject of personal data.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:
- If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
- If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
- If you have lodged an objection pursuant to Art. 21 para. 1 GDPR, a balancing of your and our interests must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data may — apart from its storage — only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
4. Data collection on this website
Cookies
Our web pages use so-called “cookies”. Cookies are small data packages and do not cause any harm to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted after the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or an automatic deletion is carried out by your web browser.
Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within web pages (e.g. cookies for processing payment services).
Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behaviour or for advertising purposes.
Cookies that are required to carry out the electronic communication process, to provide certain functions you desire (e.g. for the shopping cart function) or to optimise the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, as well as activate the automatic deletion of cookies when closing the browser. When cookies are deactivated, the functionality of this website may be limited.
Which cookies and services are used on this website can be found in this privacy policy.
Consent with Usercentrics
This website uses the consent technology from Usercentrics to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter “Usercentrics”).
When you enter our website, the following personal data is transmitted to Usercentrics:
- Your consent(s) or the revocation of your consent(s)
- Your IP address
- Information about your browser
- Information about your device
- Time of your visit to the website
Furthermore, Usercentrics stores a cookie in your browser in order to be able to assign the consents given or their revocation to you. The data collected in this way is stored until you request us to delete it, delete the Usercentrics cookie yourself or the purpose for data storage no longer applies. Mandatory statutory retention obligations remain unaffected.
The use of Usercentrics is carried out to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.
Order processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law, which ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
Consent with ConsentManager
Our website uses the consent technology from ConsentManager to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Jaohawi AB, Håltegelvägen 1b, 72348 Västerås, Sweden, website: https://www.consentmanager.de (hereinafter “ConsentManager”).
When you enter our website, a connection to the servers of ConsentManager is established in order to obtain your consents and other declarations on cookie use. ConsentManager then stores a cookie in your browser in order to be able to assign the consents given or their revocation to you. The data collected in this way is stored until you request us to delete it, delete the ConsentManager provider cookie yourself or the purpose for data storage no longer applies. Mandatory statutory retention obligations remain unaffected.
The use of ConsentManager is carried out to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.
Order processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law, which ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
Contact form
If you send us enquiries via the contact form, your details from the enquiry form including the contact data you provide there will be stored with us for the purpose of processing the enquiry and in case of follow-up questions. We do not pass this data on without your consent.
The processing of this data is carried out on the basis of Art. 6 para. 1 lit. b GDPR, insofar as your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this was requested; consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your enquiry has been processed). Mandatory statutory provisions — in particular retention periods — remain unaffected.
Enquiry by email, phone or fax
If you contact us by email, phone or fax, your enquiry including all resulting personal data (name, enquiry) will be stored and processed with us for the purpose of processing your request. We do not pass this data on without your consent.
The processing of this data is carried out on the basis of Art. 6 para. 1 lit. b GDPR, insofar as your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this was requested; consent can be revoked at any time.
The data you have sent us via contact enquiries will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions — in particular statutory retention periods — remain unaffected.
Communication via WhatsApp
For communication with our customers and other third parties, we use, among other things, the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp receives access to metadata that arises in the course of the communication process (e.g. sender, recipient and time). We also point out that WhatsApp, according to its own statement, shares personal data of its users with its parent company Meta based in the USA. Further details on data processing can be found in WhatsApp's privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.
The use of WhatsApp is based on our legitimate interest in the fastest and most effective communication possible with customers, prospects and other business and contractual partners (Art. 6 para. 1 lit. f GDPR). If corresponding consent was requested, data processing is carried out exclusively on the basis of consent; this can be revoked at any time with effect for the future.
The communication content exchanged between and on WhatsApp remains with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your enquiry has been processed). Mandatory statutory provisions — in particular retention periods — remain unaffected.
We use WhatsApp in the “WhatsApp Business” variant.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum.
We have set up our WhatsApp accounts so that they do not perform any automatic data synchronisation with the address book on the smartphones in use.
We have concluded a data processing agreement (DPA) with the above-mentioned provider.
Google Forms
We have integrated Google Forms on this website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter Google).
Google Forms enables us to create online forms in order to record messages, enquiries and other input from our website visitors in a structured manner. All input you make is processed on Google's servers. Google Forms stores a cookie in your browser that contains a unique ID (NID cookie). This cookie stores various information such as, for example, your language settings.
The use of Google Forms is based on our legitimate interest in determining your request as user-friendly as possible (Art. 6 para. 1 lit. f GDPR). If corresponding consent was requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
The data you enter in the form remains with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your enquiry has been processed). Mandatory statutory provisions — in particular retention periods — remain unaffected.
For further information, please refer to Google's privacy policy at https://policies.google.com/.
Order processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law, which ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
Registration with Facebook Connect
Instead of registering directly on this website, you can register with Facebook Connect. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.
If you decide to register with Facebook Connect and click on the “Login with Facebook”/“Connect with Facebook” button, you will be automatically redirected to the Facebook platform. There you can log in with your usage data. This links your Facebook profile with this website or our services. Through this link, we gain access to the data you have stored with Facebook. These are primarily:
- Facebook name
- Facebook profile and cover picture
- Facebook cover picture
- Email address stored with Facebook
- Facebook ID
- Facebook friends lists
- Facebook likes
- Birthday
- Gender
- Country
- Language
This data is used to set up, provide and personalise your account.
Registration with Facebook Connect and the associated data processing operations are carried out on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time with effect for the future.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.
5. Social media
eRecht24 Safe Sharing Tool
The content on this website can be shared in social networks such as Facebook, Twitter & Co. in compliance with data protection regulations. For this, this site uses the eRecht24 Safe Sharing Tool. This tool only establishes direct contact between the networks and users when the user actively clicks on one of these buttons. Clicking on the button constitutes consent within the meaning of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. This consent can be revoked at any time with effect for the future.
An automatic transfer of user data to the operators of these platforms is not carried out by this tool. If the user is logged in to one of the social networks, an information window appears when using the social media elements of Facebook, Twitter & Co., in which the user can confirm the text before sending.
Our users can share the content of this page in social networks in compliance with data protection regulations without complete surfing profiles being created by the operators of the networks.
The use of the service is carried out to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.
Social media elements with Shariff
Elements of social media are used on this website (e.g. Facebook, Twitter, Instagram, Pinterest, XING, LinkedIn, Tumblr).
You can usually recognise the social media elements by the respective social media logos. In order to ensure data protection on this website, we only use these elements together with the so-called “Shariff” solution. This application prevents the social media elements integrated on this website from transferring your personal data to the respective provider as early as the first time you enter the page.
Only when you activate the respective social media element by clicking on the corresponding button is a direct connection to the provider's server established (consent). As soon as you activate the social media element, the respective provider receives the information that you have visited this website with your IP address. If you are also logged in to your respective social media account (e.g. Facebook) at the same time, the respective provider can assign the visit to this website to your user account.
Activating the plugin constitutes consent within the meaning of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. You can revoke this consent at any time with effect for the future.
The use of the service is carried out to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.
Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.
An overview of the Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.
When the social media element is active, a direct connection between your device and the Facebook server is established. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook “Like button” while you are logged in to your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to assign the visit to this website to your user account. We point out that we as the provider of the pages have no knowledge of the content of the transmitted data or its use by Facebook. Further information on this can be found in Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation.
Insofar as consent has been obtained, the use of the above-mentioned service is carried out on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. Insofar as no consent has been obtained, the use of the service is based on our legitimate interest in the most comprehensive visibility possible in social media.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.
Functions of the Instagram service are integrated on this website. These functions are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
When the social media element is active, a direct connection between your device and the Instagram server is established. Instagram thereby receives information about your visit to this website.
If you are logged in to your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to assign the visit to this website to your user account. We point out that we as the provider of the pages have no knowledge of the content of the transmitted data or its use by Instagram.
Insofar as consent has been obtained, the use of the above-mentioned service is carried out on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. Consent can be revoked at any time. Insofar as no consent has been obtained, the use of the service is based on our legitimate interest in the most comprehensive visibility possible in social media.
Further information on this can be found in Instagram's privacy policy: https://instagram.com/about/legal/privacy/.
6. Analysis tools and advertising
Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool with which we can integrate tracking or statistics tools and other technologies on our website. Google Tag Manager itself does not create any user profiles, does not store any cookies and does not carry out any independent analyses. It only serves to manage and deliver the tools integrated via it. However, Google Tag Manager records your IP address, which can also be transferred to Google's parent company in the United States.
The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If corresponding consent was requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, dwell time, operating systems used and origin of the user. This data is combined into a user ID and assigned to the respective device of the website visitor.
Furthermore, with Google Analytics we can, among other things, record your mouse and scroll movements and clicks. In addition, Google Analytics uses various modelling approaches to supplement the collected data sets and uses machine learning technologies in the data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is generally transferred to a Google server in the USA and stored there.
The use of this service is carried out on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
Browser plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Google signals
We use Google signals. When you visit our website, Google Analytics collects, among other things, your location, search history and YouTube history as well as demographic data (visitor data). This data can be used with the help of Google signals for personalised advertising. If you have a Google account, the visitor data from Google signals is linked to your Google account and used for personalised advertising messages. The data is also used to create anonymised statistics on the user behaviour of our users.
Order processing
We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Google Analytics e-commerce measurement
This website uses the “e-commerce measurement” function of Google Analytics. With the help of e-commerce measurement, the website operator can analyse the purchasing behaviour of website visitors to improve its online marketing campaigns. In doing so, information such as, for example, the orders placed, average order values, shipping costs and the time from viewing to purchasing a product is recorded. This data can be combined by Google under a transaction ID assigned to the respective user or their device.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (audience targeting). As the website operator, we can evaluate this data quantitatively, for example by analysing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.
The use of this service is carried out on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
Google AdSense (non-personalised)
This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use Google AdSense in “non-personalised” mode. In contrast to the personalised mode, the advertisements are therefore not based on your previous user behaviour and no user profile is created about you. Instead, so-called “contextual information” is used when selecting the advertising. The selected advertisements are then based, for example, on your location, the content of the website you are on or your current search terms. More on the differences between personalised and non-personalised targeting with Google AdSense can be found at: https://support.google.com/adsense/answer/9007336.
Please note that even when using Google AdSense in non-personalised mode, cookies or comparable recognition technologies (e.g. device fingerprinting) can be used. According to Google, these are used to combat fraud and abuse.
The use of this service is carried out on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
Further information on Google's advertising technologies can be found here: https://policies.google.com/technologies/ads and https://www.google.de/intl/de/policies/privacy/.
Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offering to certain target groups in order to subsequently show them interest-based advertising in the Google advertising network (remarketing or retargeting).
Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalised advertising messages that were adapted to you depending on your previous usage and surfing behaviour on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).
If you have a Google account, you can object to personalised advertising under the following link: https://www.google.com/settings/ads/onweb/.
The use of this service is carried out on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Further information and the data protection provisions can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.
Target group building with customer matching
For target group building, we use, among other things, the customer matching of Google Ads Remarketing. In doing so, we pass on certain customer data (e.g. email addresses) from our customer lists to Google. If the customers concerned are Google users and logged in to their Google account, matching advertising messages are displayed to them within the Google network (e.g. on YouTube, Gmail or in the search engine).
Google conversion tracking
This website uses Google conversion tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google conversion tracking, Google and we can recognise whether the user has carried out certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information serves to create conversion statistics. We learn the total number of users who clicked on our advertisements and what actions they carried out. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.
The use of this service is carried out on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
More information on Google conversion tracking can be found in Google's data protection provisions: https://policies.google.com/privacy?hl=de.
Meta pixel (formerly Facebook Pixel)
This website uses the visitor action pixel from Facebook/Meta for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.
In this way, the behaviour of page visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook advertisement. This allows the effectiveness of the Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimised.
The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy. This enables Facebook to display advertisements on pages of Facebook as well as outside Facebook. This use of the data cannot be influenced by us as the site operator.
The use of this service is carried out on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
Facebook Conversion API
We have integrated Facebook Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.
Facebook Conversion API enables us to record the interactions of the website visitor with our website and pass them on to Facebook in order to improve advertising performance on Facebook.
For this purpose, in particular the time of the access, the accessed web page, your IP address and your user agent as well as, if applicable, further specific data (e.g. purchased products, value of the shopping cart and currency) are recorded. A complete overview of the recordable data can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.
The use of this service is carried out on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Order processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law, which ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
7. Plugins and tools
YouTube with extended data protection
This website embeds videos from the YouTube website. The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the passing on of data to YouTube partners is not necessarily excluded by the extended data protection mode. Thus, YouTube — regardless of whether you watch a video — establishes a connection to the Google DoubleClick network.
As soon as you start a YouTube video on this website, a connection to the servers of YouTube is established. The YouTube server is thereby informed which of our pages you have visited. If you are logged in to your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.
Furthermore, after starting a video, YouTube can store various cookies on your device or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness and prevent fraud attempts.
If applicable, further data processing operations can be triggered after the start of a YouTube video, over which we have no influence.
The use of YouTube is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If corresponding consent was requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Further information on data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.
Google Fonts (local hosting)
This page uses so-called Google Fonts, provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. A connection to Google's servers does not take place in the process.
Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.
Google Maps
This page uses the map service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
To use the functions of Google Maps, it is necessary to store your IP address. This information is generally transferred to a Google server in the USA and stored there. The provider of this page has no influence on this data transfer. When Google Maps is activated, Google can use Google Fonts for the purpose of the uniform display of fonts. When calling up Google Maps, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
The use of Google Maps is in the interest of an appealing presentation of our online offerings and easy findability of the places we indicate on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If corresponding consent was requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.
More information on how user data is handled can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of reCAPTCHA is to check whether data input on this website (e.g. in a contact form) is carried out by a human or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, dwell time of the website visitor on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.
The storage and analysis of the data is carried out on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings against abusive automated spying and against SPAM. If corresponding consent was requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Further information on Google reCAPTCHA can be found in Google's data protection provisions and Google's terms of use under the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.
Zapier
We have integrated Zapier on this website. The provider is Zapier Inc., Market St. #62411, San Francisco, CA 94104-5401, USA (hereinafter Zapier).
Zapier enables us to link various functionalities, databases and tools with our website and to synchronise them with each other. In this way, it is possible, for example, to automatically play out content that we publish on our website on our social media channels as well, or to export content from marketing and analysis tools. Depending on the functionality, Zapier can also collect various personal data in the process.
The use of Zapier is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most effective integration possible of the tools used. If corresponding consent was requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://zapier.com/tos.
Order processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law, which ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
8. eCommerce and payment providers
Processing of customer and contract data
We collect, process and use personal customer and contract data for the establishment, content design and amendment of our contractual relationships. We collect, process and use personal data on the use of this website (usage data) only insofar as this is necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6 para. 1 lit. b GDPR.
The collected customer data is deleted after completion of the order or termination of the business relationship and the expiry of any existing statutory retention periods. Statutory retention periods remain unaffected.